Wonderland Loft

Produced at a minimal cost, this in store promotion was made for jewelry stores nationwide.

Stars Adrienne Rusk and Zak Barnett. Producers Simon Foster, Jason McAfee. Cinematography by Adam Santelli and production design by Gabor Norman. Wardrobe Elizabeth Leifer. Creative Director Heather Davis. Editor Grace Su. Sound Design Mauricio Paolone.

Great Eats

Pepsi wanted to thank restaurants who were loyal to their brand by giving them a versionable commercial. I worked with Creative Director Marc Jensen to create a faux show designed to bookend video donuts of each loyal restaurant. I chose to use stills instead of video to ensure flexibility in the booking and scheduling of voice over talent.

Kue Lee motion graphics. Theme music written and recorded by Jordan Halpern.

Four In One Day

How many commercials are possible in an one day, 14 hour shoot for $40K? Four.

Edited by Grace Su and Annette Ortiz. Sound design Mauricio Paolone. Piano by Lalle Larsson. Produced by Craig and Sandra Caryl.

Platinum Love

I've directed many projects in Super 8 film, so when Stuller wanted an affordable, yet timeless commercial, I knew this was the answer.

Producers Simon Foster, Jason McAfee. Cinematography by Emily Topper, production design by Gabor Norman and wardrobe by Elizabeth Leifer. Creative Director Heather Davis. Editor Annette Ortiz, sound design Mauricio Paolone.

Go America

My background is in ultra low budget feature films, which means maximizing every shoot day. While directing the Stuller jewelry commercial, I created and directed several scenarios which were shot earlier in the day. That particular shoot day yielded a total of seven commercials.

Producers Simon Foster, Jason McAfee. Copy by Heather Davis. Sound design Mauricio Paolone. Edited by Zeke Piestrup.

Killer Cake

Another thank you from Pepsi to its loyal restaurants, the visuals of this commercial relied solely on stills provided by the restaurant.

Edited by Ely Mennin. Sound design by Adam Wade.

Our Borders

Though I don't support the message, this is an example of an effective political message made on a shoestring budget. It sold several times over in border states.

Edited by Shea Walsh. Sound design Mauricio Paolone.

Winter Wonderland

A diamond commercial made at a minimal cost.

This commercial stars Adrienne Rusk and Zak Barnett. Producers Simon Foster, Jason McAfee. Cinematography by Adam Santelli and production design by Gabor Norman. Wardrobe Elizabeth Leifer. Creative Director Heather Davis. Editor Grace Su. Sound Design Mauricio Paolone.

Everlon Diamond Campaign

Lensed by Cinematographer Adam Santelli and Production Designed by Gabor Norman, this spot was made for diamond jewelry retailers across the nation.

A House Divided

This is another example of a beautiful, cost-effective, Super 8 commercial.

Producers Simon Foster, Jason McAfee. Copy by Heather Davis. Sound design Mauricio Paolone. Edited by Zeke Piestrup.

Elite

Made entirely with stock footage, this commercial is an example of the fifty or so stock footage commercials I wrote and directed while at SpotRunner.

Sound design Mauricio Paolone.